> For the complete documentation index, see [llms.txt](https://radiate-b2b.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://radiate-b2b.gitbook.io/docs/advertising/banner-specifications-display.md).

# Banner Specifications (Display)

**Ad Formats**

We support the following formats for our account-based advertising campaigns:\\

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• HTML5
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• GIF
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• JPEG
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• PNG

Please refer to the separate HTML5 specifications for building HTML5 banners.

**Restrictions**

We follow the Better Ads Standards. We therefore do not support the following:

1. Pop-ups
2. Auto-playing video with sound
3. Prestitial ads with a countdown
4. Large sticky ads.

Finally, all image banners **should not exceed 150Kb** and any animation should **not last**
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**longer than 30s**. 

All banners should also contain your logo.

**Sizing**

We support all IAB advertising formats, including expandable banners. However, we recommend the following sizes for banners:\\

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300x250, 300x600, 728x90, 970x250, 970x90, 160x600, 320x50

These sizes give you a mix of increased visibility and increased reach/frequency as well as support across both desktop and mobile.\\