Banner Specifications (Display)
This document outlines the technical requirements for creating advertising for Radiate B2B’s account based advertising platform.
Ad Formats
We support the following formats for our account-based advertising campaigns: • HTML5 • GIF • JPEG • PNG
Please refer to the separate HTML5 specifications for building HTML5 banners.
Restrictions
We follow the Better Ads Standards. We therefore do not support the following:
Pop-ups
Auto-playing video with sound
Prestitial ads with a countdown
Large sticky ads.
Finally, all image banners should not exceed 150Kb and any animation should not last longer than 30s.
All banners should also contain your logo.
Sizing
We support all IAB advertising formats, including expandable banners. However, we recommend the following sizes for banners: 300x250, 300x600, 728x90, 970x250, 970x90, 160x600, 320x50
These sizes give you a mix of increased visibility and increased reach/frequency as well as support across both desktop and mobile.
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