# Banner Specifications (Display) **Ad Formats** We support the following formats for our account-based advertising campaigns:\\ \ • HTML5 \ • GIF \ • JPEG \ • PNG Please refer to the separate HTML5 specifications for building HTML5 banners. **Restrictions** We follow the Better Ads Standards. We therefore do not support the following: 1. Pop-ups 2. Auto-playing video with sound 3. Prestitial ads with a countdown 4. Large sticky ads. Finally, all image banners **should not exceed 150Kb** and any animation should **not last** \ **longer than 30s**. All banners should also contain your logo. **Sizing** We support all IAB advertising formats, including expandable banners. However, we recommend the following sizes for banners:\\ \ 300x250, 300x600, 728x90, 970x250, 970x90, 160x600, 320x50 These sizes give you a mix of increased visibility and increased reach/frequency as well as support across both desktop and mobile.\\ --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://radiate-b2b.gitbook.io/docs/advertising/banner-specifications-display.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.